Design System for the purpose of wayfinding and online platform for activity routes in Beskidy region. I was responsible for online and offline visual experience.
Conclusions based on the surveys
conducted on mountain runners:
conducted on mountain runners:
77% respondents answered, that they lack frequent and understandable markings of the route and the direction in which it was marked (especially at the crossroads), as well as information on what stage of the route they are at,
They also find useful the information about functional places (parking, shelter, access to drinking water – 77%), less about attractions (e.g. viewpoints, monuments of nature and culture – 58%),
For the vast majority (80%), information about the route profile, elevation differences and their distance is important.
Most (14 out of 19 respondents) claim that incorrect or too rare markings lead to getting lost, losing the route, and unnecessary extra kilometers, which may lead to a decrease in motivation, strength loss and unnecessary extra training time.
My role:
user research
user flow & wireframes
information architecture
UI
design system
wayfinding design and guidelines
