The Client:
A cultural institution, the palace and park centered around a Baroque mansion, art collections, cultural events, concerts and meetings.
the Objective
The Museum at Wilanów approached My studio to design a signage scheme for their space: the palace, the park and the surrounding area. The signage system is introduced to order the information space of the historic building and its surroundings and to increase its visual coherence.
Previous signage, photo credit: Konrad Pyzel
Solution
In order to clarify the visual information system of the museum, reflecting a multitude of forms, epochs, styles and hues, we’ve limited its range of colours to a minimum.
We’ve used two sister typefaces: Clavo and Lelum Sans designed by Michal Jarocinski / DadaStudio. On the basis of the structural elements of the Clavo typeface, we’ve built a set of pictograms used on the panels and printed collateral.
We’ve analysed the economy of production and how easy the signage is to implement, as well as a large set of existing elements that had to be incorporated into the project. We’ve transposed the system to other media, namely information leaflets and educational materials.
Our work:
Designing indoor and outdoor information panels and directional signs, designing the maps of the palace and park ensemble, printed collateral and posters.
We also have developed a functioning brand manual
and the Museum guide book.
and the Museum guide book.
The Team:
Concept & Art direction: Wojtek Staniewski
Graphic Designers: Maciej Bączkowski, Aleksandra Jamiołkowska, Karolina Mazurkiewicz, Anna Nowokuńska
Photo Credit: Maciej Bączkowski
Realisation: 2014–2018
The Museum's logotype was designed by prof. Maciej Buszewicz.
